17,18

The stage of new product development in which potential customers are presented with a written or oral description of the product to determine their initial attitudes and buying intentions is called test marketing. Concept testing. Business analysis. screening. Commercialization. After Jeremy has made his sales presentation and answered the prospect's objections, he says, "When would you like to take delivery of the copier? This is called a follow-up clincher stick seller trial closing negotiation for delivery terms