17db1c73bf.JPG Abrir con The last six questions will refer to the following exercise. You will have the text of the exercise available every time a question refers to this exercise. I Your company has the possibility of launching a new version of its star product or keeping the old version in the market. This decision must be made today. If we decide to keep the old version, it is possible that new competitors enter the market or not. The probability of new competitors entering is thought to be 60%. The NPVs in case competitors enter or not can be seen in the table below. If we decide to launch the new version, then we are subject to the uncertainty about the demand, which we think will be good with the 80% probability and bad otherwise). If we release the new version we have the option to abandon the market (after we observe whether the demand is good or bad) and sell our product to a competitor for an NPV of 40. The NPVs of the different outcomes which not abandoning the market are: Keep the old version, with competitors: 30 Keep the old version, no competitors: 60 Launch the new version, good demand: 90 Launch the new version, bad demand: 2 20 60) If someone told you that she can perfectly predict whether the demand is going to be good or bad, what would be the maximum amount you would pay for that information? a) 42 b) Nothing since the optimal decision would not change with that information c) 0.4 delar de Market 04