17-Your craft brewing company has created a new beer that has an unusual flavour profile. It's important that you understand how consumers will react to the new taste experience offered by your product, and you'll need to collect this data in a fairly short amount of time. The best approach to do this is to:

Select one:

a.Conduct primary research, with several focus groups.

b.Conduct secondary research, using government statistics from last year.

c.Conduct primary research, with online surveys.

d.Conduct secondary research, using private research reports from last year.

18- You are the HR manager for a commercial fishing company. There are 320 employees, of which 32 are in administration roles, 64 are in support roles, and the rest are in operations (actual fishing or processing) roles. The economy is showing signs of growth in the coming quarter, and you have a labour forecast that shows you will need an additional 8% in your labour force to meet demand. However, you also are aware that the current unemployment rate is very low. What is your best option to satisfy the 8% increase requirement given these conditions?

Select one:

a.Try to find a subcontractor and pay a premium for their labour.

b.Do nothing.

c.Ask existing employees to work a few overtime hours.

d.Try to hire more workers.

20-You just inherited a chicken farm from your aunt and uncle. Your chickens produce around 24,000 eggs a month.You sell less than a thousand eggs at the weekend farmer's market and to a few local restaurants, but the vast majority of your product is bought by a single company that sells boxed egg whites. Your main market is:

Select one:

a.Monopolistic.

b.Industrial.

c.Corporate.

d.Consumer.

21-You are a management consultant brought in to help an ailing day spa where they provide luxury pedicures and manicures to customers.The spa has eight staff, a manager and the owner. The company has hundreds of regular customers that return monthly or bi-monthly. The owner tells you that the company has capital locked up in its inventory, but you know this to be unlikely because:

Select one:

A.Spas make little profit.

B.Services can not be stored in inventory.

C.Eight staff and one manager cost too much to allow for any capital to be saved.

D.If the company has hundreds of repeat customers it would have no inventory to store.

23-You are a brilliant negotiator. You might be good enough to land a job with the government's ministry of trade. What matters to you isn't the position or the title, but the way you feel when you are in the midst of a challenging negotiation.Your motivation to practice negotiating is:

Select one:

A.Extrinsic.

B.Intrinsic.

C.Physiological.

D.Social.