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18. A group of producers banded together and to promote their products generically. The y commissioned market research to evaluate how the generic promotion was
18. A group of producers banded together and to promote their products generically. The y commissioned market research to evaluate how the generic promotion was impacting the price for their product. The research produced the following and please fill the rest of the blanks (10 pts): QS: quantity supplied; QD: quantity demand; P: price; A: generic advertising input QS=10+.3P-01A QD-40-4P+.02A A: 0 A2=$100 Million $ $/unit QS Million units QD Million Units Revenues Million $ Change in Revenues Million $ Change in Advertisin Million $ G10 G2=100 Does the promotion program pay off? YES NO 19. Cost Plus and ROI Pricing (10 nts 18. A group of producers banded together and to promote their products generically. The y commissioned market research to evaluate how the generic promotion was impacting the price for their product. The research produced the following and please fill the rest of the blanks (10 pts): QS: quantity supplied; QD: quantity demand; P: price; A: generic advertising input QS=10+.3P-01A QD-40-4P+.02A A: 0 A2=$100 Million $ $/unit QS Million units QD Million Units Revenues Million $ Change in Revenues Million $ Change in Advertisin Million $ G10 G2=100 Does the promotion program pay off? YES NO 19. Cost Plus and ROI Pricing (10 nts
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