1-8 Charles Schwab is a consumer financial services company and wants to segment the market to better serve its customers and prospective customers. This market could be segmented on the basis of differences in income, education and age, as well as differences in amount invested, frequency of transactions and type of investments purchased. Instead of segmenting customers in terms of the categories identified in Question 1 above if Schwab wishes to be a market- based business, what should be the first step in Charles Schwab's market segmentation process? O Group customers into segments based on similar needs and benefits sought by customers seeking financial services O Determine less specific demographic, lifestyle and usage behaviors to use for segmenting the market O Determine more specific demographic, lifestyle and usage behaviors to use for segmenting the market O Determine profitability 4 O Create a "value proposition" and product-price positioning strategy