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18 Research shows using humorous advertising is most effective when it is used to change consumers' deeply rooted values and attitudes shape attitudes when consumers
18 Research shows using humorous advertising is most effective when it is used to change consumers' deeply rooted values and attitudes shape attitudes when consumers alresdy have a positive
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Operations Management
Authors: William J Stevenson, Mehran Hojati
4th Canadian edition
978-1259270154, 1259270157, 978-0071091428
