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18) Which of the following reasons is LEAST likely to explain why direct-mail marketing drives more than a third of all U.S. direct marketing sales?
- 18) Which of the following reasons is LEAST likely to explain why direct-mail marketing drives more than a third of all U.S. direct marketing sales?A.A) less expensive than TV and magazine ads
- B.B) high target market selectivity
- C.C) ability to be personalized
- D.D) measurable results
- E.E) flexibility
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
