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18. Which would be more prudent: pricing an item above its VIC, exactly at its VIC, or below its VIC? Explain your reasoning t good

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18. Which would be more prudent: pricing an item above its VIC, exactly at its VIC, or below its VIC? Explain your reasoning t good Idea to set a product's price assessed accurately. then customers wou price equal to the product's VTC. the custo for purchasing the product . The costs and large number of potential customers pass u setting the price below the product's VTC

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