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19. 100 points value: In the maturity stage of the industry life cycle O the product has reached full potential. O profit margins are narrower.

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19. 100 points value: In the maturity stage of the industry life cycle O the product has reached full potential. O profit margins are narrower. O producers are forced to compete on price to a greater extent. O the product has reached full potential and profit margins are narrower. O the product has reached full potential, profit margins are narrower, and producers are forced to compete on price to a greater extent

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