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19 Company A uses the following scorecard to evaluate the three strategic alternatives it came up with: Pillar Attributes Alternative A Alternative B Alternative C

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19 Company A uses the following scorecard to evaluate the three strategic alternatives it came up with: Pillar Attributes Alternative A Alternative B Alternative C Score Winner Weight Revenue $8.5M $10M $7.5M $8.4M Financial DCF $6.7M $9.5M 20% 9/10 IRR 17% 15% 8/10 4.5/5 4/5 Net Promoter Score Customers Product Review Product Quality Operations Annual Production Human Resources Part-time Workers Needed Total Points Scored 6/10 8/10 13,000 8/10 3.5/5 8.5/10 14,000 12 NW NN 20,000 11 9 Calculate the total points scored for each of the alternatives. Based on the total points scored, which strategic alternative is the best for company A? Alternative A Alternative B Alternative c

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