19 n an AD, the theme 4 Out of S Women Don't Get Enough Calclum attempts to triager consumers a. the actual state b. the desired state c the threshold d. all of the above e. none of the above 20. In the Buyer Decision Process, thestage is where satisfaction with the product experience the is determined. a. Need recognition b. Information search c Pre-purchase evaluation d. Post-purchase evaluation e. Divestment 21. Building and managing profitable customer relationships based on is the very heart of modern marketing thinking and practice. a. increased stock value b. maximum value of the product c customer value and satisfaction d. profit maximization e. brand equity needs are 22. During the class thene are our types of cse nes re kdentied. which oft one of those consumer needs? a. Physiological needs b. Psychological needs c Social needs d. Spiritual needs e. Belonging needs 23. The two-folded goals of marketing are to and to a keep and grow current customers; attract competitors' customers by delivering competitive pricing b. attract current customers; attract competitors' customers by delivering friendly service c keep and grow current customers, attract new customers by promising superior value d keep and grow current customers; keep and grow competitors' customers by delivering vast product assortment e all of the above 24. Many sellers make the mistake of marketing myopia-Le., short-sighted view-by paying more attention to the specific products they offer than to theproduced by those products a. prices and costs b. experiences and emotions c customer satisfaction d. customer loyalty e. benefits and experiences