19. One of the greatest advantages of social media platforms is: a. They offer easier two-way conversations between businesses and consumers. b. They are very popular and consumers feel as though they are not keeping up with trends if they do not participate. C. Do very little for identifying the target market. d. Eliminate the need for two-way conversations. They keep promotional campaigns moving along at a faster pace. 20. A promotional strategy known as is directed to the distribution channel (wholesalers, retailers). Promotion dollars are spent on informing and persuading these channel members to sell the product. a. Interactive processing b. Product placement C. Push strategy d. Pull strategy 21. A well-known athletic shoe company produced a rather wacky shoe whose target market was young girls (ages 10 - 14). The wholesalers and retailers decided the shoe was visually too extreme (wild colors and accessories). They were concerned that if they stocked inventory of these shoes, they would have too many left at the end of the season The manufacturer decided to use The manufacturer focused promotion dollars on heavy advertising and sales promotion on TV programming that this age group watched. They also offered cool posters that girls could put up in their school lockers of young celebrities wearing the product. Young girls flocked to stores looking for the product. Retailers who decided not to buy were caught off guard. a. Push strategy b. Interactive processing c. Blogging strategy d. Pull strategy