19. Relationship segmentation groups customers on the basis of what type of segmentation?: A) demographic B) geographic 24. 20. The four Ps of the marketing mix are: C) psychographic D) behavioural 21. Consumer behaviour is an important focus for marketers because... A) marketing research is an inexpensive process. A) personnel, priorities, placement, and profits. B) promotion, product, personnel, and place. C) product, place, distribution, and advertising. D) product, promotion, price, and place. E) profitability, productivity, personnel, and packaging A) B) B) companies use this knowledge to provide value to consumers. C) customer value is a non-quantifiable statistic. 22. Which of the following statements about marketing is true?: A) Marketing is only about advertising and selling B) C) Marketing techniques have no application for non-profit firms. Marketing is about making a good product that sells itself. Marketing is a about creating value for customers D) 23. Which of the following is NOT a social influence in consumer buying?: A) Social class B) Learning C) Family D) Reference groups E) Culture C) D) attracting new customers is easier than keeping old ones. E) a market development strategy is preferable to a market penetration strategy. is the process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world. Motivation Attitude formation Conformance D) Perception E) Illumination 25. A person's consistent behaviours or responses to recurring situations is his or her: A) motivation. B) purchase process. C) culture. D) perception. E) personality.

19. Relationship segmentation groups customers on the basis of what type of segmentation? A) demographic B) geographic C) psychographic D) behavioural 20. The four Ps of the marketing mix are: A) personnel, priorities, placement, and profits. B) promotion, product, personnel, and place. C) product, place, distribution, and advertising. D) product, promotion, price, and place, E) profitability, productivity, personnel, and packaging 21. Consumer behaviour is an important focus for marketers because: A) marketing research is an inexpensive process. B) companies use this knowledge to provide value to consumers. C) customer value is a non-quantifiable statistic. D) attracting new customers is easier than keeping old ones. E) a market development strategy is preferable to a market penetration strategy. 22. Which of the following statements about marketing is true?: A) Marketing is only about advertising and selling B) Marketing techniques have no application for non-profit firms. C) Marketing is about making a good product that sells itself. D) Marketing is a about creating value for customers 23. Which of the following is NOT a social influence in consumer buying?: A) Social class B) Learning C) Family D) Reference groups E) Culture 24. is the process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world. A) Motivation B) Attitude formation C) Conformance D) Perception E) Illumination 25. A person's consistent behaviours or responses to recurring situations is his or her: A) motivation. B) purchase process. C) culture. D) perception. E) personality