1a) a cultural, technological, and scholarly phenomenon that rests on the interplay of:

(1) Technology: maximizing computation power and algorithmic accuracy to gather, analyze, link, and compare large data sets

(2) Analysis: drawing on large data sets to identify patterns in order to make economic, social, technical, and legal claims

(3) Mythology: the widespread belief that large data sets offer a higher form of intelligence and knowledge that can generate insights