1a. Define Baby Boomers. 1b. What are some of the current ethical issues involved in targeting this group? (Please don't say that they have no technological understanding... that's simply false!) Provide at least two resource to back up your insights for this question. 2a. Define Generation Alpha. 2b. What are some of the ethical issues in targeting this group? 2c. As this group gets older, will these issues become more or less important? Explain in detail. Provide at least two resources to back up your insights for this item, including at least one thing that is addressed in this week's reading on Generation Alpha