1a). Discuss how SBU (strategic business unit) may avoid the problem of cannibalism among its brands. (10MKS)

b).Explain other reasons than profitability for elimination of products.(5MKS)

2.Every organization operates within a broader or large external environment which is highly turbulent/dynamic and therefore organizations should develop ways/systems to ensure that they adopt effectively to such changes. Discuss. (15MKS)