1a. Hershey's announced acquisition of Amplify Snack Brands is an example of which of the elements of the promotional mix? Highlight all that apply (3 points) a. Advertising b. Public Relations c. Sales Promotion d. Trade Promotion e. Direct Marketing f. Electronic Marketing g. Personal Sales h. Other 1b. How does this element of the promotional mix differ from other promotional tools? (3 points) 2. What are the individual brands in the Amplified Snack Brands product portfolio? (3 points) According to a study published by Statista in January 2021, the Confectionery & Snacks segment covers sweet, savory, and salty food such as chocolate confectionery, ice cream, and cakes as well as potato chips, pretzels, and cookies. The confectionery and snack food market is the largest segment of the total food market, representing 17% of total spending. In the Confectionery & Snack market, Japan ($1,188.1) and Iceland ($874.5) had the highest annual revenue per capita in 2019 followed by the United States ($812.5) in third place. The worldwide Confectionery & Snacks revenue will increase at a CAGR of 3.3% from 2012 to 2025. Due to COVID-19, the 2020 revenue forecast for the Confectionery & Snacks segment was 12.5% higher than the original forecast. Hershey Buys Amplify Snack Brands In December of 2019 Hershey's the U.S. candy company - entered into an agreement to buy Amplify Snacks Brands for $1.6 Billion. The acquisition of the snack-focused brand adds a healthy snack lineup to Hershey's well-known chocolate brands. The Amplify Snack portfolio includes Skinny Pop, a low salt GMO free popcorn popped in sunflower oil, Qatmega Cookies with 12g protein made from grass-fed whey, and Pirate's Booty, baked rice and com snacks that include veggie and fruit sticks, fruit sticks as well as cheese-flavored corn puffs. Amplify snack brands rely on simple ingredients that offer nutrition and convenience. Skinny Pop, which is amplify's original brand of popcorn brings with it a "better for you" snack brand with limited distribution. The product is currently being sold in stores in the midwestern region of the U.S. and on Amazon. Mintel's "Better for You" (BFY) Healthy Snacks September 2019