1a. Identify the degree of tangibility of your product. For help, refer to the tangibility continuum. Where does your product fall in terms of its tangibility, compared to other products?

1b. Discuss your product with regard to the six service characteristics (some might not apply if your product isn't very intangible, but address all that apply, even if only a little). To what degree does it possess the qualities that make up each of these characteristics?

1c. Determine if a customer is more likely to use Search, Experience, or Credence qualities to evaluate your product. Briefly explain how they will likely use that type of evaluative criteria and how you plan on making sure your product is viewed as high quality as it pertains to that particular evaluative criteria (Search, Experience, or Credence quality/criteria).