1a. In business, why is it useful to ask similar questions to measure a given factor such as worker happiness or customer satisfaction? (Factor analysis)

1b. Present your project topic in the field of business administration that is interesting to you that might be studied via quantitative analysis of survey research results.

(Project topic - Intellectual Property Rights (IPR) Laws are in a continuous state of evolution in the Emerging Markets)

References

• McCombes, S. (2020). How to do survey research. Scribbr. Retrieved fromhttps://www.scribbr.com/methodology/survey-research/
• Moura, T. (2020) SPSS Tutorial #10: Factor Analysis/PCA [Video File]. Retrieved fromhttps://www.youtube.com/watch?v=p62Fl9ioJuo(14:57)
• Vriens, M., Chen, S., & Vidden, C. (2019). Mapping brand similarities: Comparing consumer online comments versus survey data.International Journal of Market Research,61(2), 130-139.
• Auerswald, M., & Moshagen, M. (2019). How to determine the number of factors to retain in exploratory factor analysis: A comparison of extraction methods under realistic conditions.Psychological Methods, 24(4), 468-491. Retrieved from PsycARTICLES