1.A product/service characteristic that consumers don't think as a particular influential factor in making their purchase decision, but the lack of it may drop the product/service from being considered by consumers (ex, a front-facing camera and a rear-facing camera on a smartphone) is called a _____

Multiple Choice

quality contender

order winner

order qualifier

core competence

2.

Which of the following decisions has the longest impact to an organization, once made.

Multiple Choice

Functional strategy

Mission and strategy

Tactical decisions for functional areas

Operating procedures