1.)A store manager for Kroger noticed that several of his regular customers have stopped coming to his store. He also noticed that most of these customers had started shopping at the Walmart Supercenter that had opened about a mile from Kroger a few months ago. The fundamental source of this marketing problem might best be described as a planned change in the marketing environment. serendipity. an uncontrollable change in the marketing environment. an planned change that occurred at the Kroger store. None of the above. 2.) The basic task of the data system in a DSS is to Answer capture relevant marketing data in reasonable detail and put that data in a truly accessible form. structure a problem so that is can be easily solved by a manager. provide each manager with the information they need in the exact form in which they need it. allow each manager to be able to access the particular information that is necessary to solve a given problem. organize data that the firm generates in-house. 3) All of the following are true of the CIO EXCEPT: Answer He or she serves as the liaison between the firm's top management and its information systems department. He or she is much more concerned with the firm's outlook than with daily activities of a department. He or she typically knows more about the business in general than the managers of the information systems department. All of the above statements are true regarding the CIO. All of the above statements are false regarding the CIO. . 1 points 4) . 1 points Question 8