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1.Advertising budgets are more impactful when spent on current customers (True or False) 2. In terms of marketing management, personal rewards for good actions should
1.Advertising budgets are more impactful when spent on current customers (True or False)
2. In terms of marketing management, personal rewards for good actions should be administered in installments, while punishments for wrong actions should be delivered at once (True or False)
3.
Interactive marketing must be ___________.
soft touch, high tech | ||
high touch, soft tech | ||
high tech, high touch | ||
neither |
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