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1-After reading, Fairmont Hotels harness the power of Google Analytics to optimize social media marketing, discuss the following: -How does Fairmont Hotels track the performance

1-After reading, "Fairmont Hotels harness the power of Google Analytics to optimize social media marketing", discuss the following:

-How does Fairmont Hotels track the performance of their Twitter campaigns?

-Why is it advantageous for Fairmont Hotels to segment the Twitter referral traffic to their website instead of simply recording total Twitter referrals?

-After Fairmont Hotels has segmented their Twitter referral traffic, what further information can they learn?

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