1.Apply the SOSTAC model to ASOS and highlight why it has become such a successful online fashion brand

2.Describe how ASOS uses elements of the marketing mix as part of its digital strategy

3.Discuss how ASOS has used digital to develop its differentiated market position

4.Imagine you are running a coffee shop in Kuala Lumpur. The revenue has been dropping tremendously due to dine-in is not allow during the Movement Control Order (MCO) periods. Discuss how a web site and social media can be used to enhance business performance and maintain customer relationships during MCO periods

5.Explain what could be the legal and ethical constraints that ASOS faced in implementing relationship marketing using digital media.