1.As a business owner would you lobby the U.S. Congress to repeal the protection of unconscionability and replace it with caveat emptor (the principle that the buyer alone is responsible for checking the quality and suitability of goods before a purchase is made)?Why or why not? Explain your rationale.

2.Is it ethical for business owners to encourage salespeople to "push the envelope" in making representations to potential customers?Why or why not? Explain your rationale.

3.Susan is preparing marketing materials for her dietary supplement. She would like to indicate on the packaging and advertising that the supplement will help to reduce cholesterol. Susan has not conducted any scientific studies to verify the claim and regulators have not validates these claims. Would you advise Susan to make these claims related to her product? Why or why not? Explain your answer.

4.When does a business owner violate the Federal Trade Commission bait and switch advertising rules? Offer specific reasoning and at least one example.

5.Three of the most commonly negotiated and contentious provisions found in service contract include: Warranty and Warranty Disclaimers; Indemnification; Liability and Damages.Research each of the three and provide answers to the following:

a.Brief explanation of each

b.Reasoning why there may be the most commonly negotiated and contentious provisions found in a service contract.

c.What language would you recommend be included in a service contract related to these three provisions.