Question
1)Based on analysis of Canada Government Agency on Malaysian pattern of consumer behavior, write one page justification either you agree or disagree with their analysis!
1)Based on analysis of "Canada Government Agency" on Malaysian pattern of consumer behavior, write one page justification either you agree or disagree with their analysis!
You may use the concepts of value proposition, segmentation, motivation, perception and personality in explaining your justification.
2)How shopping mall contributes to consumerism in Malaysia, what kind of consumerism is that (try to use theory in your explaination)?
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Crafting And Executing Strategy Concepts And Cases
Authors: Arthur A. Thompson Jr, Margaret Peteraf, John E Gamble And A. J. Strickland
22nd International Edition
9781260565744
