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1Based on Chapter 8, LO3, E-Marketing Explain how Apple uses the following bases and variables for market segmentation on its Web site: A) Geographic by

1Based on Chapter 8, LO3, E-Marketing

Explain how Apple uses the following bases and variables for market segmentation on its Web site:

A) Geographic by country

B) Demographic by customer type

C) Behavioral by benefits sought

Hint: Identify how the stated variables are addressed on the Web site by identifying specific items/links.

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