Question
1.chemical factory produces different detergent, cosmetic and similar products. After cases of Covid-19 pandemic are reported in the country, the demand for disinfectant chemicals and
1.chemical factory produces different detergent, cosmetic and similar products. After cases of Covid-19 pandemic are reported in the country, the demand for disinfectant chemicals and hand sanitizer has boomed and some companies have been producing it before COVID-19. Due to the increase in demand, ABC started producing the sanitizer and distributes throughout major cities in the country. The following table shows weekly demand data and identified determinant variables in 30 major cities.The second table also shows the weekly total sales of 1-liter hand sanitizer for the past 3 months.
Sanitizer Demand (1 Litre) for ABC Company
Major cities
Weekly Demand
Price in Birr
Competitors price in Birr
advert cost
Household income (annual)
1
1290
137
94
814
53123
2
1177
147
81
896
51749
3
1155
149
89
852
49881
4
1299
117
92
854
43589
5
1166
135
86
810
42799
6
1186
143
79
768
55565
7
1293
113
91
978
37959
8
1322
111
82
821
47196
9
1338
109
81
843
50163
10
1160
129
82
849
39080
11
1293
124
91
797
43263
12
1413
117
76
988
51291
13
1299
106
90
914
38343
14
1238
135
88
913
39473
15
1467
117
99
867
51501
16
1089
147
76
785
37809
17
1203
124
83
817
41471
18
1474
103
98
846
46663
19
1235
140
78
768
55839
20
1367
115
83
856
47438
21
1310
119
76
771
54348
22
1331
138
100
947
45066
23
1293
122
90
831
44166
24
1437
105
86
905
55380
25
1165
145
96
996
38656
26
1328
138
97
929
46084
27
1515
116
97
1000
52249
28
1223
148
84
951
50855
29
1293
134
88
848
54546
30
1215
127
87
891
38085
A.Estimate the demand using regression based on the data provided
B.Show the interpretation of the results, the coefficients, significance of the result and explanatory power of the regression model
C.Based on your estimate results forecast weekly demand for the following new markets (cities) with the characteristics given.
Forecast the demand for New markets (cities)
New Cities
Price of sanitizer in birr
Competitors price in birr
Advert cost
Household income
AA
115
90
790
41234
AB
122
101
812
39845
AC
116
87
905
47543
AD
140
82
778
53560
AE
133
79
996
39870
D.Based on the given sales volume of ABC's sanitizer product for 16 weeks, construct the trend projection using graphs, 3 weeks moving average, and exponential smoothing methods.
Weeks
Sanitizer sales
1
5600
2
5200
3
4570
4
4305
5
5465
6
8900
7
15680
8
24680
9
35040
10
36500
11
38575
12
35300
13
35200
14
35150
15
34950
16
34500
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