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1.Chocolate company has just introduced a new dark chocolate that it hopes will add to the company's bottom line. The company has decided to use
1.Chocolate company has just introduced a new dark chocolate that it hopes will add to the company's bottom line. The company has decided to use a stage-based spending approach as its advertising budgeting method. Critique this method as it might be applied to the company dark chocolate product launch. What critical factors do you think might be important for the company to consider if it uses the stage-based spending approach?
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