Question
1.Coffee Bean and Tealeaf have been very successful in selling their Iceblended drinks, which mix ice, flavoring and coffee into a milkshake type cold
1.Coffee Bean and Tealeaf have been very successful in selling their "Iceblended" drinks, which mix ice, flavoring and coffee into a "milkshake type" cold drink.They trademarked the name "Iceblended".Starbucks now advertises several cold drinks under the heading "Iceblendeds" on its store menus, which include their "Frappucinos".Coffee Bean & Tealeaf brought suit against Starbucks for trademark infringement. Review Trademark law and decide who will win and explain why.
2.You have "invented" a new product called "Nutty-Q" which is a combination of peanut butter and BBQ sauce in a squeeze package, to be used in a similar way to PB&J.Assume that your goal is to gain consumer support and buzz for your new product and sell it to a large retailer (EG Walmart).How could you best protect your brand from copycats? Review Trademark, Trade dress, Trade Secret, & Patent laws.Explain how each of these intellectual property laws would or would not apply to legally protect this product
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