1.Company is working hard, but it is not being chosen well by consumers. This time. We conducted cenumeration survey with products from a companies and the table satisfaction with price performance, design and convenience of purchase The above two lines indicate the extent to which the attributes of pricu performance design purchase convenience affect satisfaction in the consumer segment market number and 2 Below is a survey of the faction levelet each company proces by de la investigated that the consumer whes twice the purchasing the 2 Curies . Price Perfumace Design 3 4 6 6 6 3 2 8 7 5 5 8 7 6 9 8 8 3 7 1) What is the favorite product of the 1st consumer group and what is the 2nd consumer group's favorite product? Make predictions according to compensatory processing and predictions according to Conjunctive processing, respectively 2) From the perspective of company, what activities should we de to increase solfaction? Who should I focus on between number one and number two? Explain why 2-2) Wyou have a set of consumer groups to focus on what strategies should you take? 2. Value chain is a representation of the value a company creates with various tasks it does. I analyzed the value chain of two companies as shown below. 1) Do the analysis you can do with this. 2) Derive strategies that can be done based on analysis results 000 1.Company is working hard, but it is not being chosen well by consumers. This time. We conducted cenumeration survey with products from a companies and the table satisfaction with price performance, design and convenience of purchase The above two lines indicate the extent to which the attributes of pricu performance design purchase convenience affect satisfaction in the consumer segment market number and 2 Below is a survey of the faction levelet each company proces by de la investigated that the consumer whes twice the purchasing the 2 Curies . Price Perfumace Design 3 4 6 6 6 3 2 8 7 5 5 8 7 6 9 8 8 3 7 1) What is the favorite product of the 1st consumer group and what is the 2nd consumer group's favorite product? Make predictions according to compensatory processing and predictions according to Conjunctive processing, respectively 2) From the perspective of company, what activities should we de to increase solfaction? Who should I focus on between number one and number two? Explain why 2-2) Wyou have a set of consumer groups to focus on what strategies should you take? 2. Value chain is a representation of the value a company creates with various tasks it does. I analyzed the value chain of two companies as shown below. 1) Do the analysis you can do with this. 2) Derive strategies that can be done based on analysis results 000
