1.Compare the vision and core values of a UAE firm versus its global competitor. (Airline Industry- Emirates Group vs American Airline). Examine if the visions are forward looking and inspiring and if they are Customer oriented or Product Oriented. 2.Evaluate the mission statements of both the firms on the 9 components. Explain how a mission statement can be "reconciliatory." Give an example. (can give example of any other global company. 3. Evaluate the roles of vision, mission, and values in these firms' strategy. Examine if the vison, mission and values are in alignment with the strategic goals of these two organizations. 4.Develop the vision and mission for these two companies based on your findings on questions 1 to 3