1.Conduct a (9-quadrant) TOWS matrix analysis of the University of Professional Studies, Accra. (Note: show the numbering of the specific internal and external factor being matched to arrive at the recommended action) [15 marks]

b. Briefly explain two (2) limitations of SWOT analysis. [5 marks] [Total: 20 marks

QUESTION 2

a. Provide a Ghanaian example each for the following grand strategies. [15 marks] i. Divestiture

ii. Market Penetration

iii. Related Diversification

iv. Horizontal Integration

v. Forward Integration

b. A company you work for has recently applied for financial aid from the National Board of Small Scale Industries (NBSSI). A few days ago, you received notification that the companys application has been shortlisted. In his excitement, the CEO of your company presented GHS 1,000 to a staff of NBSSI as appreciation for a good work done. Today, you received an e-mail that your application has been revoked owing to bribery. Explain to the company CEO why his appreciation was considered as unnecessary and unethical.

3.

A company has three (3) branches in Ghana Wa, Kumasi and Accra. The manager of the Kumasi branch has been found guilty of gross infractions in the business and has been forced to resign. During investigations into the allegations levelled against the Manager at the Kumasi Branch, the CEO discovers that company level cohesion is low.

What organizational structure would you recommend for the company to help improve interaction between staff in all branches and why? [10 marks]

b. In response to the threat of Covid-19, UPSA has successfully migrated course content and delivery to an online learning management system.

i. What grand strategy best fits UPSAs action? [1 mark]

ii. Briefly explain why UPSAs migration of courses online cannot be termed as retrenchment. [1 mark]

iii. State major responses by the following functional units emanating from the delivery of online programmes at UPSA Information Services and Technology Department and Human Resource Department. [5 marks]

iv. State two (2) conditions under which UPSAs migration of all courses online can be termed as a differentiation strategy. [3 marks]