1.Conduct a team briefing meeting

You are to conduct a meeting with the team members you have identified to be part of the implementation of the marketing plan (your assessor and a number of other students).

The purpose of the meeting is to discuss some recommendations for the marketing strategy of coca cola company

At the meeting, you will need to:

give a briefing report.

Provide an introduction to the meeting

Discuss key points from the briefing report, including marketing objectives and performance targets, strategies and tactics to meet objectives, priorities, roles and responsibilities and budget allocation.

Discuss your proposed communication plan.

Seek feedback on the proposed marketing strategies and activities

Confirm proposed promotional objectives

Outline strategies for monitoring marketing activities undertaken and analysing marketing performance

During the meeting, you are required to demonstrate effective communication skills including:

Speaking clearly and concisely

Using non-verbal communication to assist with understanding

Asking questions to identify required information

Responding to questions as required

Using active listening techniques to confirm understanding

During the meeting, you will be required to demonstrate the team building skills that you researched prior to conducting the meeting.

Before the meeting is over, ask all attendees whether they have any questions, and answer these to the best of your abilities.

Conclude the meeting by thanking all attendees for participating.