1.Consider Amazon.com as a business.

a. What makes books particularly good candidate products to sell online? In the context of the benefits and limitations of e-commerce, what would be other products that would be suitable to sell online? Give an example of one product which will not be appropriate and justify your choice.

b. How have Amazon used the drivers to improve their supply chain?

c. What user generated content do Amazon use? How does it help their business? What are the risks?

d.Suppose that your local dairy creates its own Facebook page. What would be some features they can put on the page and how is it going to help the business?

e.Discuss benefits and challenges in relation to User Generated Content in e commerce.