1.Consider the following common marketing opportunity options:

oForming strategic alliances and developing cooperative business models.

oCreating new products or services to target specific markets.

oPursuing greater market penetration with existing products or services.

oImplementing take-overs.

oCreating new business through franchising.

Briefly outline how these marketing opportunity options may address Virgin Australia's business objectives. Could Virgin Australia be beneficial from these marketing opportunity options? Could it face any difficulties as a result?