1.Consumer activist groups are alarmed at the amount of consumer information companies have collected. The American Civil Liberties Union is one such organization that believes companies have too much access to private information. To illustrate their point, the ACLU created "Ordering a Pizza in 2010." Check it out at www.aclu.org/pizza/. What do you think?Do you have an account on Amazon.com or eBay or some other Internet retailer? Do you use that online account? Why?

2.Go to the website Social Mention (www.socialmention.com). Use the website to search first Coca-Cola and then Pepsi.What are the differences in strength, passion, sentiment, and reach between the two brands?What does that mean? (Hover your mouse over each term for a definition.)

3.Describe a database that would be useful to a local pizza restaurant.