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1.Deceptive Trade Practices and Influencers a.Which federal governmental agency has the authority to prevent unfair and deceptive trade practices? b.What are the principles that the

1.Deceptive Trade Practices and Influencers

a.Which federal governmental agency has the authority to prevent unfair and deceptive trade practices?

b.What are the principles that the agency above states that an influencer must follow to prevent false testimonials when influencers provide endorsements?

c.What should companies do to run effective influencer campaigns?

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