1.Define marketing channel management and what is meant by the inter-organisational context of channel management.

2.Why is it important to view marketing channels as social systems as well as economic systems?

3.One key feature of integrated marketing communications (IMC) is that the IMC process should start with the customer. Does this remain the case for your newly released hightechnology product that you expect to be disruptive to the market dynamics there before your product's release? Why?

4.) Using examples, explain how changes in each of the major forces in ALCOA's global macro-environment could impact your decision-making when determining their overall marketing strategy.

5.How might any such macro-environment changes impact your advice on adequacy and support or development of ALCOA's internal marketing environment?

5.1 Explain the functions and scope of Public Relations in the Indian context. (OR) 6. Distinguish between propaganda, publicity and advertising.

7. Give a detailed note on the stages in Public Relation process.

8. "Feedback is totally neglected in Public Relations activity". Do you agree with this comment? 5. a) Explain code of ethics for Public Relations professionals.

9. Write short notes on any four of the following: i) Multi-Step Flow ii) Lobbying iii) Image building iv) Public opinion v) PRSI vi) Video conference

10 What are the advantages of MS Windows especially in relation to the media? 11. What is the relevance of digital technology to the media?

12. Is the Intemet of any use to media professionals? How? (OR)

13. The Intemet has made joumalism easy. Comment.

14. Discuss the various uses of multimedia.

15.) Discuss the advantages of CD Rom as learning tool.

16. Explain the uses of computer - generated images in a newspaper.

17. Discuss the advantages of the integration of computers with TV prod uction. 18. What are the salient features of Corel show?

19. Write short notes on any four of the following: i) MS Office ii) Computer Software iii) Copyright issues iv) Bitmap Graphics v) Animation vi) Web Joumalism.q