1.Describe the ethical issues that Georgie is experiencing.2. Does this situation in any way violate the fairness, honesty, and integrity?3. If the advertisement does not violate : why should Georgie be concerned? possible consequences of the advertiser.

Georgie graduated from Michigan University and landed a job as a copywriter at Young, Olsen, Lindle, and Olson (YOLO) Advertising and was assigned to the client Uber Bacon. This conglomerate was a food processing manufacturer based in the Midwest that had been in business for more than 100 years. Overall, its sales of beef, chicken, pork, and seafood were more than $750 million each year. YOLO considered many advertising options and opted to utilize a celebrity spokesperson to attract more business. That meant Georgie would work with Gloria Kunies as the celebrity endorser. Kunisa well-known, widely loved actress-had a large following of young consumers on social media including Snapchat, Instagram, and TikTok. Tricia, an account manager at YOLO, asked Georgie to a meeting. "Georgie, this new account is a good start for you. We usually don't let our new copywriters handle accounts by themselves, but you have proven to be a capable employee. Your job on this account is to write copy for the commercials using Kunis's product testimonials. The copy needs to be crafted as a testimonial, targeting the market of 17- to 30-year-olds. Kunies already signed an affidavit as to being a bona fide user of the product. The scripts should feature her testifying to the quality, value, and tastiness of the bacon. | want you to meet her tomorrow so you can start the writing process and understand her personality in order to script the messages. Spend the rest of the day immersing yourself in her biography and researching her on the internet.\" After Georgie left Tricia's office, he found an Instagram post about Kunies being a vegetarian. At the meeting the following day, Georgie asked Kunies if she had actually tasted the bacon. Kunies replied, "Why yes, technically and legally | have tried Uber Bacon. In fact, I've been a huge fan since | was a kid. Bacon is my favorite food. I've done several testimonials in the past and know the American Advertising Federation (AAF) rules. | know as long as my comments are based on verifiable personal use, the message cannot be challenged as deceptive. In fact, Uber Bacon has been a favorite of mine since | was young. It wasn't until a month ago that | became a vegetarian. Eating all that bacon for decades really did a number on my cholesterol.\" "So, you feel comfortable about endorsing Uber Bacon even though you don't eat it now?" asked Georgie. \"No question about it. As far as bac Bacon is second to none in taste. If people eat bacon, why not eat the best? Even if it is waiting to happen," Kunies joked. The next day Tricia asked Georgie ho explained their conversation and express the fact Kunies is currently a vegetarian, uted her high cholesterol to meat. Georgie f he saw the concern in Tricia's face but soc concern was about Kunies pulling out of ment. Georgie reassured Tricia that Kunies promote the product, but it seemed like a to have a vegetarian promoting bacon. Ch by saying as long as Kunies had eaten the point in her life and thinks it is a good pro no difference as to whether she currently e continued, "Sometimes in advertising, yo a spin to the message you are communic with the product you are selling. Not only a product, but more importantly, you are s rience, a feeling, or an idea that appeals to As Georgie walked home that evening how he was going to write this advertisement want to begin his career in a dishonest n also wanted to produce work that please tried to think of creative ways to mask the of the advertisement. Maybe with humor, | asked himself if this approach would still The next morning Georgie was going to n Kunis and Tricia about what he had written