a. Describe the fundamental issues in foreign market analysis for a firm like Heineken.

b. Discuss the advantages or disadvantages for Heineken of exporting its beer from onecountry to another.

c. Why is Heineken so focused on expanding its global sales? (To answer this question, youmight wish to research the actions of the two biggest global brewers, Anheuser-BuschInBev and SABMiller.)

d. Why is Heineken so focused on expanding its global sales? (To answer this question, you mightwish to research the actions of the two biggest global brewers, Anheuser-Busch InBev andSABMiller.)