1.Describe the interrelationship between consumer behavior as an academic discipline and the marketing concept. (why is it necessary to study consumer behavior in Marketing?)

2.Describe the interrelationships between consumer research, market segmentation and targeting, and the development of the marketing mix for a manufacturer of high-definition TV sets. (You may use any other product instead of TV sets, such as Smart Phones, Sports shoes, Sports Car, Baby products, Makeup Items, etc).

3.Define the societal marketing concept in the context of GCC or Oman and discuss the importance of integrating marketing ethics into the company's philosophy and operations while dealing in Gulf market. (Answer and explanation must contain with an example).

4.Discuss the role of the social and behavioral sciences in developing the consumer decision making model. Why it is important to discuss and understand in the business studies?

5.Apply each of the two models (i.e., traditional marketing and value and retention marketing) to the marketing of cellular phone services You may want to incorporate into your answer your own and your peers' experiences in selecting cellular communications providers.

6.You are research assistant in one of the marketing department of multinational company and is going to launch a new product in Oman. What type of survey method would you use to observe behavior of company's potential consumers? (explain with suitable product examples and reasoning).

Important Note:

All answers required to explain in own words with practical examples from the local Oman market or from International market to strengthen the answers. Copied answers directly from any source will lead to deduct marks for that particular answer.