1.Design an IMC campaign for a new brand car. The name, brand positioning and target market are your choice. Try to integrate as many media channels as possible, and unite them with a key idea. What are the key problems that emerged in this task?

2. Does IMC re-write the rules of marketing, or merely offer increased opportunities for good marketing practice to reap rewards?

3. Does IMC change the game of advertising and promotional communication, or does the tension between creativity and effectiveness still remain just as it does for mass media advertising?