Question
1.Develop a Market Positioning Strategy Based on the research and analysis that you undertook in Assessment Task 2, develop a marketing positioning strategy for the
1.Develop a Market Positioning Strategy
Based on the research and analysis that you undertook in Assessment Task 2, develop a marketing positioning strategy for the King Edward VII College
Your market positioning strategy should include the following:
Identify at least three positioning strategies that the College could adopt.
Select one of these that meets the marketing requirements and the consumer profiles and describe how it could attract students to the College.
Develop an implementation plan containing at least at least four actions that would be needed to implement your recommended strategy.
Use the Market Positioning Strategy Template to guide your work.
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