1.Discuss the role that marketing research can play in helping a coffee shop such as Dunkin' Donuts formulate sound marketing strategies.

2.Dunkin' Donuts is considering further expansion in the US.Define the management decision problem.

3.Define an appropriate marketing research problem based on the management decision problem you have identified.

From your own point of view, what is the research question (s) that the research should provide answers to?

4.What type of syndicate data will be useful to Dunkin' Donuts?

5.Discuss the role of qualitative research in helping Dunkin' Donuts expand further in the US.

6.Dunkin' Donuts has developed a new line of pastries with a distinctive French taste.It would like to determine consumers' response to this new line of pastries before introducing them in the marketplace.If a survey is to be conducted to determine consumer preferences, which survey method should be used and why?