1.Distinguish between the two main kinds of promotional strategy -"push" and "pull". Give examples of each type and how and when they are used.

2. Explain the difference between The Marketing Mix and the Promotions (Marketing Communications) Mix.

3. Describe the elements of the Promotional Mix and their respective uses.

4. Identify the Seven Ps of the Expanded Services Marketing Mix.

5. Describe the three Ps that are specific to Services Marketing. Use examples to help illustrate your answers.