1.Distribution strategies of retail coverage depend upon which of the following:

A.Target market

B.Type of product

C.Competition

D.All of the above

E.None of the above

2.Cost of occupancy, general management and salesforce management are considered______________.

A.full costs

B.indirect costs

C.contribution accounting

D.All of the above

E.None of the above

3._________________ is when personal selling dominates and the marketer attemptsto convince channel members to stock their products.

A.Push strategy

B.Pull strategy

C.Win-Win strategy

D.Strategic alliance

E.None of the above

4.Successful pioneers offer _________________ from the beginning in order toeliminate potential differential advantages from later followers.

A.low entry scale

B.heavy promotional expenditures

C.high product quality

D.broad product lines

E.None of the above

5.First movers are able to capitalize, if they ____________________________.

A.establish presence in each market niche

B.attract new investors

C.have a competitive advantage

D.are able to sustain the hold on the marketplace

E.All of the above