Question
1-Do you think Di$count Universe would have been as successful if its co-founders had chosen the Mindshare positioning over the cultural positioning? Explain 2-How would
1-Do you think Di$count Universe would have been as successful if its co-founders had chosen the Mindshare positioning over the cultural positioning? Explain
2-How would you describe Di$count Universe's personality and tone of voice if you had to?
3-What do you consider to be the most challenging step in the process of developing a brand?
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Marketing Channel Strategy
Authors: Robert Palmatier, Louis Stern, Adel El Ansary, Erin Anderson
8th International Edition
1292060468, 9781292060460
