Question
(1)Does market research have to be sophisticated and expensive to be valuable? Explain (2) The marketing mix is integrating into the marketing strategy in various
(1)Does market research have to be sophisticated and expensive to be valuable? Explain
(2) The marketing mix is integrating into the marketing strategy in various ways. Which piece of the marketing mix would you consider to be the most important and why? Comment on its correlation to the overall marketing strategy.
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Organizational Behavior For The Hospitality Industry
Authors: Florence Berger, Judi Brownell
1st Edition
0132447371, 9780132447379
