1.Evaluate the actions of Rio Tinto in terms of Lindblom's four possible legitimising strategies:

(1) educate and inform its "relevant publics" about (actual) changes in the organisation's performance and activities;

(2) change the perceptions of the "relevant publics" - but not change its actual behaviour;

(3) manipulate perception by deflecting attention from the issue of concern to other related issues through an appeal to, for example, emotive symbols; or

(4) change external expectations of its performance.